CS 2030

CS 2030

We ask CSMs to think like owners, then pay them like overhead. CS 2030 answers the nine questions every CS leader, CRO and board will face by 2030, each with a toolkit sample you can use.

Start with Part 1 →
1 · StrategyRead Part 1 →Why is the team closest to revenue paid furthest from it?Toolkit: Account Propensity Index 2 · StrategyRead Part 2 →Who should own the existing customer, and what happens to account management?Toolkit: Customer Ownership Model
3 · PeopleNextHow do you pay on outcomes without making CSMs pushy?Toolkit: Outcome Incentive Design Sheet
4 · ProcessComingHow do you grow coverage without growing headcount in step?Toolkit: Cost-to-Serve Map
5 · SolutionsComingWho confirms the value you get paid for?Toolkit: Verified Value Ledger
6 · PeopleComingWhich accounts need which skills?Toolkit: Retention Complexity Score
7 · People + TechnologyComingWhen agents take the routine work, what do people own?Toolkit: Human-Agent Work Split
8 · GovernanceComingHow do targets stay fair and agents stay accountable?Toolkit: Trust by Design Checklist
9 · All sixComingWhat does customer success look like when both sides run agents?Toolkit: CS 2030 Readiness Check

Why these nine questions, now

93.7%

of companies measuring CS hold it to a revenue target

≤20%

of pay is at risk for most CSMs; only 5% have 40%+

44%

of CS teams paid for expansion in 2024, down from 57%

4

different teams own renewal and expansion between them

The revenue moved to the existing customer; ownership, pay and governance didn't follow. Separate vendor surveys, read as direction.

For CS leaders, CROs, CFOs and PE operating partners. Each part takes about seven minutes and ends with a business case and a team exercise. Each question sits in one of six dimensions of the CS 2030 model: Strategy, Solutions, People, Process, Technology and Governance.

All published parts · Part of Customer Success, Reinvented